600 words Have you ever shopped online? You have probably seen a window pop up that says, “You might also like this,” and display similar or associated products. It is

600 words Have you ever shopped online? You have probably seen a window pop up that says, “You might also like this,” and display similar or associated products. It is a form of cross-selling ancillary or complementing services or products. For example, if you bought a pair of pants, the site or sales rep might say, “You might want this top to match them, or this pair of earrings or shoes.” 1. Why do companies and virtual stores cross-sell other items to you? 2. When observing a salesperson or checking out at a department store, have you ever had the representative try to sell you cleaner for leather shoes or a store credit card so that you can earn more shopper points? 3. Discuss the following:

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