Advertisements exist to sell you a product. It might be soap, music, political positions, or ideas. Most advertisements use a variety of logical fallacies to

Advertisements exist to sell you a product. It might be soap, music, political positions, or ideas. Most advertisements use a variety of logical fallacies to persuade but some use them to subtlety or overtly manipulate the intended audience. – Review the list of logical fallacies in your content and study the ads presented. – Select at least two (2) ads that you feel represent two (2) different logical fallacies. – Determine how the language and images of the ads appeal to the consumer; identify the kinds of fallacies being used;  and describe what needs or insecurities the ads are trying to reach. – Explain the ads’ effectiveness. Here is a list of fallacies – attacking the person rather than the issue. Sometimes this is acceptable if the reason for attacking the individual is related to the issue. – unfairly limiting reader to only two choices when there are most likely more options. – appealing to an authority is a fallacy if the authority is not an expert on the topic, cannot be trusted to tell the truth, or is misquoted. – attempting to use emotions as key premises or tools to downplay relevant information. – threatening opponent rather than giving logical reason. – saying that something is false because it is not known to be true. – saying that a claim is correct because it is what most everyone believes. – using circular reasoning to prove a conclusion that is included in the premise. – beginning an argument with what the reasoned is trying to prove. – unfairly limiting reader to only two choices when there are most likely more options. – overstating or overemphasizing a point. – providing reasons that may not be our reasons for supporting our claim. – like using a smelly fish to distract a bloodhound, using a digression to lead reader off track from relevant information. – blaming an unpopular person or group for a problem. – not recognizing that an act of prophesying will produce the effect that is predicted.

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