Advertisers successfully use classical conditioning strategies to persuade consumers. Imagine that you are an advertising manager. For this Discussion, imagine the following scenario: For this Discussion, you will apply classical

Advertisers successfully use classical conditioning strategies to persuade consumers. Imagine that you are an advertising manager. For this Discussion, imagine the following scenario: For this Discussion, you will apply classical conditioning strategies to an ad campaign and analyze the formation of attitudes by classical conditioning. a description of your fictional product and your advertisement. Describe the process by which classical conditioning creates favorable attitudes sufficient to encourage consumers to buy the product. Required Readings (All attached) Aronson, E., Wilson, T. D., Akert, R. M., & Sommers, S. R. (Eds.). (2019). (10th ed.). Boston, MA: Pearson. Staats, A. W., & Staats, C. K. (1958). Attitudes established by classical conditioning. , (1), 37–40. https://doiorg.ezp.waldenulibrary.org/10.1037/h0042782 Levy, N., Harmon-Jones, C., & Harmon-Jones, E. (2018). Dissonance and discomfort: Does a simple cognitive inconsistency evoke a negative affective state? , (2), 95–108. https://doi-org.ezp.waldenulibrary.org/10.1037/mot0000079 https://www.youtube.com/watch?v=2q1dv4a56e8

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