Executive Summary The Target Corporation was established in 1962 in Minnesota. The main focus of this store was for customers to be able to shop conveniently with competitive discount prices. Target today has remained committed to providing consumers with one-stop shopping experiences, providing distinct merchandise and remarkable values, maintaining its values with its “Expect More Pay Less” company promise. At Target Corporation ensuring guest and employee satisfaction is our highest mission. That is why at Target we are dedicated to creating an environment where our team members can learn and grow as well as providing benefits and compensations, we believe that taking care of your employees mean investing in their well-being. Developing strategies to create an atmosphere of diversity, good ethical structure, technological advancement and good employee relation is imperative for attracting and retaining the most skilled team members. According to the SWOT analysis, Target Corporation, which stands to benefit from growing online retailing, which provides consumers with the convenience of shopping at home. Apart from its brick and mortar stores, namely its peer group Costco, the company also sells products through its online platform. Successful execution of its online business strategy may this company attract new customers and generate higher revenue.
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