is used to protect products in their journey from the manufacturer to the end user or consumer. Packaging can also be used as a positioning strategy to consumers identify a

is used to protect products in their journey from the manufacturer to the end user or consumer. Packaging can also be used as a positioning strategy to consumers identify a brand and even supply instructions on the use of the product. Packaging plays an important role in the marketing of a product and can be used to grab the consumer’s attention and facilitate the buying process. are also used to position a product, and there are different pricing strategies which can be used effectively in various stages of the product life cycle. Use the company you chose in for the basis for this assignment. Choose one of the products offered by the company, and research and present the following information in a five- to seven-page report using proper APA citations.

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