The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has

The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file .  The variables in the survey can be found in the file . We will concentrate on variables 18–25, which reflect how important each of eight different attributes is in the respondent’s selection of a shopping area. Each of these variables has been measured on a scale of 1 (“1” means the attribute is not very important in choosing a shopping area) to 7 (“7” means the attribute is very important in choosing a shopping area). The attributes being rated for importance are listed below. Examining the relative importance customers place on these attributes can a manager “fine-tune” his or her shopping area to make it a more attractive place to shop. 18.   Easy to return/exchange goods 19.   High quality of goods 20.   Low prices 21.   Good variety of sizes/styles 22.   Sales staff ful/friendly 23.   Convenient shopping hours 24.   Clean stores and surroundings 25.   A lot of bargain sales Write a report that adheres to the Written Assignment Requirements under the heading “Expectations for CSU-Global Written Assignments” found in the . As with all written assignments at CSU-Global,  you should have in-text citations and a reference page too, all of which follow our APA requirements. that your report contains the following: to submit your Excel file. Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it

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